Simple Capital is a private investment vehicle, founded by Andrei Pitis - tech entrepreneur, angel investor and advisor, with over 25 years of experience in the IT industry in Romania and the United States and five successful international exits. Simple Capital generally invests in technology startups, and mentors them to support accelerated growth locally and internationally, as well as help them reach next investment rounds.

In the Romanian business environment there are many technology projects with great potential, which can be developed with funding and know-how. Through eMAG Ventures we want to create real added value and contribute to a rapid scaling of businesses, thus producing a visible impact in the digital economy. We are talking about accelerating investments, intended for those companies that can grow rapidly with the help of technology and that can become the future unicorns. We want to finance companies with ambition and vision, which will contribute to the growth of the entrepreneurial ecosystem in Romania