Unversal Music Group is present on the Eastern European market (in countries such as Poland, Hungary, the Czech Republic, Russia) and, since 2006, Universal Music also operates in Romania. Currently, no other major record company has a subsidiary in Romania, only companies that operate their catalog under licensing and/or distribution regime. The activity of UMR, like the activity of the international group, has a primary marketing component. Universal Music is not only a company that creates, produces and distributes musical content, but also a marketing company, which is largely responsible for its position as the world leader in the music market.